Nobody tells you that starting a business means your den becomes a fulfillment center. Or that your dining room table stops being for dinner and starts being for boxing up orders. My garage, my living room — all of it — has quietly turned into warehouse space. That's just what the house looks like right now.
My kids are part of the operation. They help box up orders, write thank-you notes to customers, and come along for deliveries. They're watching what it actually takes to build something, and that's not something you can teach in a lesson — you have to live it in front of them.
No two days look the same. On top of the regular mom stuff, the work stuff, the marriage stuff, we're running a startup — managing orders, brainstorming strategy, posting on social, answering DMs and emails, planning holiday deals, figuring out Amazon. If it needs doing, we're doing it, on top of everything else already on our plate.
Moms are some of the hardest workers out there. We don't take no for an answer. We multi-task because we have to. We bring home the bacon and fry it up in the pan. And through all of it, our kids are watching — learning strength, resilience, and how to push through hard things. Some days the win is a big order. Other days it's just keeping the house from disappearing under inventory boxes. Both count.
This is the founder life nobody puts on a highlight reel. It's messy, it's full, and it's ours.
--Jen Cram
