About Us
At Pour Tous, we believe skincare should be simple, inclusive, and effective. Our journey began with a mission: to create clean, dermatologist-tested skincare that works for everyone — especially teens and young adults navigating the ever-changing needs of their skin.
We know that great skin doesn’t come from harsh chemicals or overwhelming routines. That’s why we focus on thoughtful formulations using proven ingredients like Cucumber Water, Glycerin, and Barley Extract to hydrate, soothe, and bring out your natural glow. Every product we create is designed to enhance your skin’s health — never to mask it.
We’re proud to be a cruelty-free, fragrance-conscious brand, with formulas free from parabens, sulfates, and synthetic dyes. Whether you’re building your first skincare routine or simplifying what you already use, Pour Tous is made for you. For all skin types, all genders, all journeys.
Our team is constantly inspired by the confidence and individuality of our community. Your stories, feedback, and glow-ups drive everything we do. We’re more than a skincare brand — we’re a movement toward feeling good in your skin.
Welcome to Pour Tous. For all. For you.
THE MOTIVATION
UNDERSTANDING THE PROBLEM
Teens often copy adult skincare. That means using anti-aging acids and actives that are inappropriate—and potentially harmful—for youthful skin. We deliver the adult aesthetic with teen-safe formulation: hydrating, non‑comedogenic, and irritation‑free.
Beauty marketing also pushes a narrow standard. We believe in skincare that magnifies every individual’s natural glow—no “aspirational” ideals needed.
2. How is social media affecting teen skincare views?
It’s a double-edged sword. Social platforms spread awareness of routines and skin types—which can boost self-care. But trends also glamorize over-the-top routines with dangerous ingredients. Teens sometimes dive into retinoids, AHAs/BHAs, or vitamin C too early, risking irritation or compromised skin barriers.
3. What misinformation do you often see?
Influencers push potent actives—retinol, glycolic, salicylic acid—without understanding their skin chemistry. Misinformation abounds: DIY lemon or baking soda scrubs, “natural is always better,” and influencers recommending anti-aging products to tweens. That misleads and can harm developing skin.
BRAND MISSION & VISION
To make GenZ and GenAlpha skincare clean, gentle, fun, and empowering. We offer dermatologist‑tested, non-toxic formulas free from harsh chemicals. Our eco-conscious cold‑process manufacturing minimizes environmental impact. With Pour Tous, skincare becomes self-expression—not conformity.
2. What impact do you hope to have on teens’ skincare habits?
We aim to spark joy, boost confidence, and make healthy routines accessible. Teens should feel creative, authentic, and free from stereotype-driven beauty pressure.
DIFFERENTIATION & VALUES
Other brands feel juvenile. Pour Tous feels elevated. We deliver clean, safe skincare that looks adult—but works for youth: hydrating, fragrance‑free, non‑comedogenic, and inclusive.
2. What does “smart, healthy skincare choices” mean to you?
Simple routines done right: a gentle cleanser that doesn’t strip, an oil‑free moisturizer packed with hyaluronic acid, plus antioxidant serum boosters when needed. Every formula is tested on our kids—and our own skin.
3. How do you ensure inclusivity for all skin types?
Beauty is for everyone. Our name means “for all”—so every product is crafted with diverse skin types and concerns in mind, from sensitive to combination to acne-prone skin.
4. Which values steer your decisions?
We prioritize safety, simplicity, transparency, and long-term skin health. Every choice—from ingredient to packaging to marketing—is kid- and planet-conscious.
FUTURE & COMMUNITY
We believe it takes a village: we engage directly with teens and parents via social media, events, and collaborations. Our community embodies inclusivity, fun, and honest skincare education.
2. What do you want parents and teens to feel when they engage with your brand?
Comfort, clarity, and confidence in safe skincare choices. No pressure, no performance—just self-respecting care.
3. Where do you see Pour Tous in five years?
We’ll evolve from six offerings to a richer lineup—always clean, always effective, always accessible. Pour Tous will be the go-to for smart, fun teen skincare that respects skin and planet alike.