People ask us all the time who's behind the content — who's filming, editing, writing captions, making it all look so put together. That's Tamany and Melissa.
Melissa spent 20 years as a TV producer before this. She knows how to spot talent, how to get someone comfortable on camera, how to edit a clip so it actually lands, and how to make something look spectacular even when it was shot in a garage full of inventory. That background shows in every video.
Tamany is an IP attorney by trade — zero formal training in content or marketing. But she gets what works and what doesn't, and she's never been afraid to learn a new skill from scratch. She's built her own TikTok following in the process and turned herself into a real content creator along the way. And because she's our attorney, nothing goes out the door until it's fully vetted. She's our internal counsel first, so everything is buttoned up before it's ever posted.
We do have a social media agency now. But when we started, there was no agency — just Tamany and Melissa. A lot of what you see today still starts with them.
Different backgrounds, same instinct: get it done, get it right. That's the team making the socials happen.
